A triumphant tale of Thai tourism’s economic, global, and social impact

A triumphant tale of Thai tourism’s economic, global, and social impact


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 Traveloka’s assist of Thailand’s journey business continues because the journey platform’s home search visitors grew by 60% from 8-21 April in comparison with the identical interval in March.  This 12 months Thailand’s iconic Songkran Pageant 2024 was prolonged nationwide from 1 – 21 April following UNESCO’s latest recognition of the pageant as an ‘Intangible Cultural Heritage of Humanity’.

UNESCO’s recognition highlights the profound significance of Songkran, emphasizing its position in fostering neighborhood cooperation, household bonds, and the spirit of forgiveness. As said on UNESCO’s web site, Songkran symbolizes as a time-honored custom for cleaning away misfortunes, praying for prosperity, and honoring ancestors—an embodiment of Thailand’s cultural resilience and heritage.

This journey from historic water pageant to UNESCO cultural heritage recognition is a testomony to the enduring power of Thai traditions and testomony to Thailand’s rising international ‘gentle energy’.

Traveloka absolutely supported the Songkran Pageant extension, understanding its pivotal position as a driving pressure behind Thailand’s thriving tourism scene. This iconic celebration not solely provides a splash of pleasure but in addition amplifies the Kingdom’s popularity as a must-visit vacation spot in Asia, promising vacationers unforgettable, immersive cultural adventures.


As this 12 months pageant unfolded, cities round Thailand have been remodeled as Songkran in fashionable occasions is primarily about large enjoyable. Serving as vibrant testomony to Thailand’s cultural attract, Songkran has performed a pivotal position in positioning the nation as top-notch vacation spot for vacationers worldwide. Ament to Thailand’s Songkran has helped promote Thailand as a cultural vacation spot for vacationers worldwide. Its international attraction transcends nationwide borders, attracting worldwide guests from across the globe who collect for the occasion.

The 21-day extravaganza that celebrates the Thai New 12 months was an financial juggernaut, creating employment in very important sectors together with hospitality, transportation, retail, and leisure.


The Financial, Tourism, and Sports activities Division stated this 12 months the prolonged Songkran pageant generated 140.335 billion baht over the 21-day interval from April 1-21, surpassing pre-event estimates. This was distributed throughout varied journey segments together with lodging (42.069 billion baht), meals and beverage (33.069 billion baht), souvenirs (26.839 billion baht), journey (15.505 billion baht), leisure (14,758 billion baht), tourism companies (5,865 million baht), and others (2,230 million baht).

In keeping with Traveloka, home search visitors spiked from April 8 – 21 by over 60% in comparison with the identical interval in March. Moreover, it shared high its 5 home locations throughout Songkran 2024 to gauge the journey platform’s financial and social contribution to Thailand’s journey business:

Bangkok – A hub of electrifying road events and cultural experiences.

Chiang Mai – Identified for its vibrant parades, conventional rituals, and native celebrations.

Hat Yai – A nighttime water warfare downtown with foam events and concert events.

Phuket – A mix of beachside revelry and cultural festivities.

Udon Thani – Immersing guests in historic magnificence and regional ceremonies.


This 12 months, vacationers have been drawn by the attract of vibrant road events, charming parades, and an electrifying ambiance that illustrates the wealthy cultural contribution of Thai gentle energy. The Tourism Authority of Thailand revealed a serious success of ‘Maha Songkran World Water Pageant 2024’. Over 780,000 folks attended, producing greater than 2,880 million baht from 11–15 April. Vacationers skilled festive actions together with implausible parades, EDM concert events, Thailand’s tallest dancing fountain present, and gorgeous performances by over 1,200 drones in choreographed patterns.

The Songkran Pageant’s financial, international, and social impacts in 2024 have been multifaceted and far-reaching, showcasing its significance as each a cultural celebration and a catalyst for tourism, cultural alternate, neighborhood cohesion, and social growth in Thailand.


Traveloka leveraged the attain and affect of its platform to highlight the Songkran Pageant because the cornerstone of Thailand’s annual tourism calendar.  It is going to proceed to hunt to seize the creativeness of vacationers worldwide and encourage them to take part in future Thai occasions by participating content material, immersive experiences, and strategic promotions. All are invited to discover Traveloka’s portfolio of wealthy cultural experiences for upcoming festivals round Thailand for 2024 and past.



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