ibis celebrates its 50th anniversary

ibis celebrates its 50th anniversary

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ibis London Sutton Level, United Kingdom
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This 12 months, ibis, the world’s greatest identified economic system resort model, celebrates its fiftieth  anniversary. ibis was established in 1974 on three core guarantees: affordability, innovation and high quality.  Democratising journey and hospitality, it was the primary resort model in Europe to make a top quality,  comfy night time’s keep accessible to all. Immediately ibis is the main international economic system resort model, with  greater than 2,500 areas in 79 international locations throughout the three manufacturers: ibis, ibis Kinds and ibis price range.  Persevering with to interrupt new floor with a pipeline of over 320 lodges, ibis manufacturers will proceed to develop  its presence to new markets in 2024 and past, marking its 50th anniversary by opening into its 80th nation by the top of the 12 months, with the launch of the ibis Kinds Reykjavik Muli in Iceland.

In recognition of fifty years of market management and hospitality for all, this 12 months ibis will launch a brand new  model tradition program, international worker ambassadorship and model marketing campaign, doubling down on the  model’s founding rules and reminding the world that ibis is the market chief and a model to like due to its folks.

“ibis is a real energy model. Recognized the world-over, ibis democratised journey, making high quality journey  experiences attainable for everybody, regardless of price range,” mentioned Karelle Lamouche, Chief  Industrial Officer, Premium Midscale & Financial system manufacturers, Accor. “The fiftieth anniversary of ibis  is not only a celebration, it’s a testomony to 5 many years of unwavering dedication to creating journey  attainable, providing caring hospitality for all and the model’s undisputed management within the economic system

section. This 12 months we proudly rejoice our anniversary and the folks and communities which have  stayed with us and grown with us. For 50 years, now we have welcomed and developed our folks, giving  them a basis in hospitality excellence, fuelling their abilities and fervour. The ibis manufacturers are the place  folks begin their profession and the place folks first begin to journey. Individuals begin, and keep, with ibis. This has  been true for 50 years and can stay true for the following 50 as a result of we all know ibis is a uncommon gem and  individuals are what makes the distinction.”

Europe’s first economic system hospitality model opened its first resort in Bordeaux in 1974. The model grew  shortly, first in Europe, then worldwide, proving that lodges might serve visitors with standardised high quality,  nice design, consistency and reliability, at an reasonably priced value. Welcoming all travellers, ibis led the  approach in making a snug and high quality night time’s keep accessible to all, reinforcing this promise with the  launch of the progressive Candy MattressTM, which we discover at the moment in ibis properties around the globe. The ibis  community grew at a quick tempo as a trailblazer of standardisation, revolutionising worldwide journey by  guaranteeing travellers might benefit from the reassurance of familiarity in ‘international’ journey.

In 2012, Accor established the ibis household, consisting of three manufacturers, ibis, All Seasons (now ibis Kinds) and Etap Lodge (now ibis price range). At the moment, the ibis manufacturers represented greater than 1,600 lodges  worldwide. Since then, Accor has added almost 1,000 properties globally throughout the three manufacturers,  bringing the overall to greater than 2500 lodges in 79 international locations, because of the energy of the ibis model.

Accor visitor knowledge* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the  energy of ibis’ founding rules, revealing visitors select the ibis manufacturers for worth, getting probably the most  out of their keep; comfort, well-located lodges with all of the necessities; and the expertise, delivered  by pleasant workers** guaranteeing a hassle-free keep.

Pushed by the energy of the ibis model, the distinct three sub-brands – ibis, ibis Kinds and ibis price range – every have a distinct model design, character and promise, all unified by the ibis spirit of openness  and the promise of affordability, comfort and luxury:

ibis presents caring hospitality for all, a spot the place every visitor enjoys a snug, good-quality  stick with vibrant social areas, usually utilizing music to attach folks. Recent, new design  ideas are being rolled out around the globe to nice acclaim, bringing the model’s imaginative and prescient of  reasonably priced, comfy, social design to life via three progressive standardised ideas,  Plaza, Agora and Sq..

ibis Kinds presents artistic versatile hospitality, powered by wonderful consolation and distinctive designs  to encourage our visitors to specific their very own artistic character. ibis Kinds, every with its personal  design, has 640+ areas and 640+ designs worldwide.

ibis price range a easy supply of a wise and comfy keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil

Proper: ibis Kinds Copenhagen Orestad, Denmark

Collectively, ibis, ibis Kinds and ibis price range present comfy stays, high quality design, pleasant service and  reasonably priced journey experiences in central and metropolis areas worldwide, with almost 1700 lodges in Europe,  greater than 300 lodges within the Americas, greater than 330 in Larger China and over 250 throughout the Center  East and Asia Pacific.

“The fiftieth anniversary is about reinforcing our place because the main model within the economic system resort  section and embracing our future with renewed power and enthusiasm,” provides Lamouche. “For 50  years ibis has received the necessities proper and delivered them with coronary heart. Individuals are the differentiator for  ibis, as a result of we all know you’ll get probably the most out of your journey after we put probably the most into your keep.”

Company, abilities and locals can sit up for an thrilling 12 months with anniversary occasions, celebrations  and new resort openings around the globe.

 

 



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