Jumeirah appoints Michael Grieve  as Chief Brand Officer

Jumeirah appoints Michael Grieve  as Chief Brand Officer


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Michael Grieve joins Jumeirah with a strong profession constructing international manufacturers, most not too long ago the famend luxurious Italian vogue home Gucci. Jumeirah Group introduced the appointment of Michael Grieve as its new Chief Model Officer, chargeable for spearheading the evolution of the model as a part of its Mission 2030 technique. Previously Vice President Model and Consumer for Gucci, main model, communications, occasions and consumer improvement throughout Europe, Center East, and African marketplaces, Grieve will be part of Jumeirah in April.

Initially from New Zealand, Grieve’s 16-year profession has spanned roles for main worldwide manufacturers together with BMW Group, adidas, Nike, and most not too long ago Gucci in Milan.  He comes with a confirmed observe report of delivering enterprise success throughout iconic worldwide manufacturers and can play an integral function in reworking Jumeirah’s model, constructing a strong worth proposition and experiential providing to safe Jumeirah’s place as a globally recognised hospitality group because it strikes forward with its plans to double the scale of its portfolio by 2030.

Thomas Meier, Interim Chief Govt Officer of Jumeirah, spoke of the brand new rent: “As a part of our Mission 2030 strategic plan, we’re constructing on wealthy origins to form a brand new model expression of extremely luxurious hospitality that may allow our progress in key locations world wide.  As our new Chief Model Officer, Michael is integral to that journey and brings an impressive model constructing pedigree with a luxurious community that may assist allow our transition from a regional success story to a world model with worldwide attain.  I’m wanting ahead to working intently with Michael as we embark on a brand new period for the Jumeirah model.”

Grieve’s spectacular observe report contains model administration for BMW and MINI in New Zealand; the event of world campaigns and retail methods for the adidas working and basketball companies; management of the Jordan Model for Nike throughout EMEA and most not too long ago driving all model advertising and marketing, communications and consumer engagement actions for Gucci Maison throughout Europe, the Center East and Africa.

Michael Grieve stated of his new function with Jumeirah: “My ardour lies in creating and delivering impactful model methods that resonate with numerous and discerning audiences, grounded in authenticity and the model’s core values. The Jumeirah model is constructed from exceptionally robust foundations, and I imagine we now have an unparalleled alternative to outline an identification and ultra-luxury expertise that units Jumeirah aside and helps its international progress ambitions.  I’m very proud to hitch Jumeirah on this thrilling journey.”

Grieve is one in every of quite a lot of senior hires made by Jumeirah within the final 12 months as a part of its Mission 2030 strategic plan. In 2023, Joanne Behrens was appointed as Senior Vice President of Structure and Spatial Design, tasked with reshaping Jumeirah’s design philosophy. Niamh O’Connell additionally joined as Vice President of Wellbeing, specializing in enhancing the wellness expertise by way of lifelong studying, longevity, and inclusivity. Moreover, Bryanne Tait got here on board because the World Senior Director of Sustainability to help ongoing efforts to minimise operational influence to guard folks and planet.


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